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OUR STORY

ABOUT US AND HOW IT ALL BEGAN

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WELCOME

WE LOVE FOOD

We are a company that had an improbable beginning and one that truly enjoys the smiles on people’s faces when they try our products.

It all started when Justin and Dave won some money on America’s Funniest Home Videos® and used it to launch the first product, Bacon Salt®. That’s right, salt that makes everything taste like bacon. America. Bacon for the Win.

It all started with a dream to make everything taste like bacon and the $5,000 that Dave’s 3 year old son won on America’s Funniest Home Videos by hitting Dave in the face with a whiffle ball. They soon realized that the worldwide demand for a bacon-flavored seasoning was more immense than could ever be imagined.

The winning video – not super funny, we know. There was probably some kind of bacon-loving divine intervention involved here… but a win’s a win!

Innovation didn’t stop there. They created more food products that tasted like bacon: BaconPOP microwave popcorn, Baconnaise, Bacon Ranch Dressing and Dip Mix, and Bacon Croutons. Then came the novelty products – Bacon Lip Balm, Bacon-flavored Mmmvelopes, Bacon Shaving Cream, and more. The guys did some really crazy bacon-related events and stunts, like Baconnaise Wrestling. The tagline then as it is today is “Everything should taste like bacon.” And that is the true story. Justin and Dave have gone on to other things, but their Bacon Legacy remains.

We love the history, we love the products, and we love our customers. We hope you will give us a try.

OUR APPROACH

WE LOVE FOOD! FOOD IS OUR PASSION! WE KNOW OUR CONSUMERS LOVE FOOD TOO!

L and L Specialty Foods looks to find great products. When we find that great brand or great product we make it a part of our portfolio.

MEET THE TEAM

We're Food Guys. Aaron comes from the farming heartland of Minnesota and Jeff has been in the food industry his entire life.

JEFF LANDSMAN
Founder

Jeff has been in the Food industry his entire life and career. He lives in Maryland.

AARON LEE
Founder

Aaron  was raised on a farm and farming is in his blood. Additionally he has been in Food Production. He lives in rural Minnesota.